Genius Sports Limited made a new agreement with FanDuel Group provide official range NFL Data, Content, Media Products, Trading Services.
Official data suppliers represent the NFL’s legitimate sports betting advertising inventory on a digital platform owned and operated by the league. Together with the NFL’s official data feed, these assets build FanDuel’s value throughout the player’s life cycle, from player acquisitions to pre-match and in-game bets to long-term customer retention.
In addition to NFL content dedicated to Genius Sports, FanDuel also has access to in-play content and live trading solutions that leverage official company data across multiple sports and thousands of live events.
Genius Sports has exclusive official data partnerships with NASCAR, the English Premier League, LigaMX, Argentine, Colombian football and hundreds of other leagues and federations around the world.
In April 2021, Fan Duel was named one of the official sports betting partners of the NFL. At the same time, Genius Sports became the league’s exclusive livestreaming partner and distributor of real-time official live statistics.
marlockGenius Sports CEO commented: With a focus on official data, this partnership will enable FanDuel to more effectively leverage and monetize its customer base at every stage of its journey.
“We cannot be so proud to expand our relationship with the apparent giant of sports betting in the United States in a way that fully validates our long-term strategic vision.”
Niall ConnellFanDuel Group General Manager said: “We are always on the lookout for ways to improve our products, and the data opportunities gained through this agreement will help FanDuel achieve its goals. With a new set, we can better serve our customers and grow our number one sportsbook in the United States.”
Genius Sports agrees to new NFL data agreement with FanDuel Group
SourceLink Genius Sports agrees to new NFL data agreement with FanDuel Group